THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE, CUSTOMER’S TRUST AND BRAND LOYALTY AMONG CUSTOMERS OF SMART HOTEL CHAINS IN CHINA’S FIRST -TIER CITIES. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), [S. l.], v. 11, n. 5, p. 74–80, 2025. DOI: 10.61841/ytrp7750. Disponível em: https://jarbma.com/index.php/BMA/article/view/17. Acesso em: 15 jan. 2026.