“THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE, CUSTOMER’S TRUST AND BRAND LOYALTY AMONG CUSTOMERS OF SMART HOTEL CHAINS IN CHINA’S FIRST -TIER CITIES”. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), vol. 11, no. 5, Dec. 2025, pp. 74-80, https://doi.org/10.61841/ytrp7750.