Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544)
type: channel
description: The Scopes of the journal include but are not limited to, the following fields: Accounting, Advertising Management, Business and economics, Business Ethics, Business Intelligence, Business Law, Business Performance Management, Business Statistics, Change Management, Communications Management, Comparative Economic Systems, Corporate Finance, and Governance, Development Planning and Policy, Organizational Communication, Business Fluctuations, and Cycles, Product Management, Production and Organizations, Production/Operations Management, Time Management, Total Quality Management, Travel/Transportation/Tourism, Welfare Economics, Business Strategy, and Innovation, Financial Management and Analysis, Accounting and Auditing, Marketing and Consumer Behaviour, Human Resource Management, Entrepreneurship and Small Business, Corporate Governance, Sustainability and Corporate Social Responsibility, Management Information Systems, and E-commerce and Digital Marketing
publisher: Ninety Nine Publication
language: en
publication name: Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544)
issn: 2456-3544
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items: MANAGEMENT DE LA SANTÉ ET SÉCURITÉ AU TRAVAIL COMME FACTEUR IMPORTANT DE LA CROISSANCE D’UNE ENTREPRISE INDUSTRIELLE : CAS DE LA SOCIÉTÉ BRALIMA
items: ANALYSE DES STRATEGIES DE RESOLUTION DE CONFLITS EN MILIEU DE TRAVAIL « CAS DE LA DIRECTION GENERALE DES DOUANES ET ACCISES/KINSHASA »
items: BANCARISATION DE LA PAIE ET COMPORTEMENT D’EPARGNE DES FONCTIONNAIRES DE L’ETAT EN TERRITOIRE DE MAHAGI, PROVINCE DE L’ITURI EN REPUBLIQUE DEMOCRATIQUE DU CONGO
items: BANCARISATION DE LA PAIE DES FONCTIONNAIRES DE L’ETAT ET CONSTITUTION DE L’EPARGNE EN TERRITOIRE DE MAHAGI, PROVINCE DE L’ITURI
items: THE ROLE OF HUMAN RESOURCE MANAGEMENT STRATEGIES IN REDUCING DIGITAL BURNOUT IN HYBRID WORK ENVIRONMENTS: AN APPLIED STUDY ON INFORMATION TECHNOLOGY AND SOFTWARE COMPANIES IN IRAQ
items: A SEVEN‑STEP OKR MODEL FOR STRATEGY EXECUTION: UNDERSTANDING THE COMPLEMENTARY ROLES OF KPIS AND OKRS
items: RECOURS ARBITRAL LORS DES CONTENTIEUX MINIERS ENTRE LES EXPLOITANTS ET LES CREUSEURS AUTOUR DE LA REPARTITION DES REVENUS DANS LA PROVINCE DE LA TSHOPO
items: PERCEPTION DU ‘PARADIS FISCAL’ PAR LES ENTREPRISES COMMERCIALES A KISANGANI
items: THE EFFECT OF BRAND EXPERIENCE ON THE BRAND LOYALTY OF DINERS TO SMART HOTELS IN CHINA
items: BRAND EXPERIENCE ON DINERS’ BRAND LOYALTY IN CHINA’S SMART HOTELS
items: THE INTERCONNECTION BETWEEN CUSTOMER TRUST, CUSTOMER TRUST, AND BRAND LOYALTY AMONG CONSUMERS OF SMART HOTEL CHAINS IN FIRST-TIER CITIES IN CHINA
items: THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE, CUSTOMER’S TRUST AND BRAND LOYALTY AMONG CUSTOMERS OF SMART HOTEL CHAINS IN CHINA’S FIRST -TIER CITIES
items: DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT AND ITS EFFECTS ON EMPLOYEE ENGAGEMENT: A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND MALAYSIA
items: THE BEHAVIOR OF THE ACTORS OF ELECTRONIC PAYMENT SYSTEMS USING BANK CARD AND MOBILE WALLET: THE CASE OF WEST AFRICA ECONOMIC AND MONETARY UNION (WAEMU)
items: EFFECT OF CREDIT POLICIES ON AGRICULTURAL PRODUCTION IN NIGERIA (1980 - 2022)
items: EFFECT OF ENVIRONMENTAL SCANNING ON PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN MAKURDI METROPOLIS, BENUE STATE NIGERIA
items: THE IMPACT OF JSON-LD METADATA ON CHATGPT VISIBILITY
items: CORPORATE SOCIAL RESPONSIBILITY AND SOCIO-ECONOMIC DEVELOPMENT OF DELTA STATE, NIGERIA
items: DETERMINANTS OF BUYING BEHAVIOUR OF CONSUMERS FOR AGRI-FOOD PRODUCTS IN FCT ABUJA

MANAGEMENT DE LA SANTÉ ET SÉCURITÉ AU TRAVAIL COMME FACTEUR IMPORTANT DE LA CROISSANCE D’UNE ENTREPRISE INDUSTRIELLE : CAS DE LA SOCIÉTÉ BRALIMA
type: item
description: "Work has numerous effects, both positive and negative, on physical and psychological health, and its very organization can either improve or undermine it. For instance, having the means to deliver high-quality work is a key driver of psychological well-being. Similarly, the negative consequences of lifting heavy loads are mitigated if the organization allocates sufficient time to perform the correct movements, limits their repetition, and provides a supportive work collective to rely on. Working conditions refer to the combination of all elements characterizing the environment in which individuals carry out their professional activity, encompassing everything that affects quality of life at work, well-being, and employee health. In short, it can be argued that everything contributing to the employees' work environment—whether material infrastructure or the individuals surrounding them in the workplace—forms an integral part of working conditions. This research suggests avenues for improvement, such as implementing an occupational health plan, adapting motivation policies, strengthening social dialogue, and raising awareness among HR managers regarding the importance of staff well-being. Ultimately, ensuring the health and well-being of personnel serves as a powerful lever for productivity, retention, and the sustainable development of the public enterprise."
subject: Articles
  topic: section
subject: management
  topic: keywords
subject: santé
  topic: keywords
subject: sécurité
  topic: keywords
subject: condition de travail
  topic: keywords
creator: Kabanga Kabuya Jeannot Resh Resh
creator: Lubadika Lazard Nzuzi
rights: Copyright (c) 2026 Kabanga Kabuya Jeannot Resh, Nzuzi Lubadika Lazard (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-07-11
publication date: 2026-07-11
starting page: 1
ending page: 10
doi: 10.61841/nn-bma-12-3-46

ANALYSE DES STRATEGIES DE RESOLUTION DE CONFLITS EN MILIEU DE TRAVAIL « CAS DE LA DIRECTION GENERALE DES DOUANES ET ACCISES/KINSHASA »
type: item
description: This study examines the nature, causes, and management of conflicts within public administration. The findings reveal that interpersonal and hierarchical conflicts are prevalent, primarily driven by excessive workload, communication breakdowns, and perceived inequalities, all of which adversely affect organizational performance. Although civil servants generally express trust in existing internal mechanisms such as mediation and negotiation, their practical effectiveness is limited. Respondents recommend strengthening conflict prevention through targeted training, institutionalizing regular dialogue, and formalizing procedures in an internal charter. The results partially validate the initial hypotheses and are consistent with existing literature, which emphasizes training, dialogue, and institutional mediation as key levers for improving conflict management in the public sector.
subject: Articles
  topic: section
subject: Analysis
  topic: keywords
subject: Strategies
  topic: keywords
subject: Resolution
  topic: keywords
subject: Conflicts
  topic: keywords
subject: Wor
  topic: keywords
creator: Kabanga Kabuya Jeannot Resh Resh
creator: Nzuzi Lubadika Lazard
creator: Bikindu Nsunda Patrick
rights: Copyright (c) 2026 Kabanga Kabuya Jeannot Resh, Nzuzi Lubadika Lazard, Bikindu Nsunda Patrick (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-07-02
publication date: 2026-07-02
starting page: 34
ending page: 44
doi: 10.61841/nn-bma-12-2-45

BANCARISATION DE LA PAIE ET COMPORTEMENT D’EPARGNE DES FONCTIONNAIRES DE L’ETAT EN TERRITOIRE DE MAHAGI, PROVINCE DE L’ITURI EN REPUBLIQUE DEMOCRATIQUE DU CONGO
type: item
description: This study examines the impact of the payroll banking reform on the saving behavior of civil servants in the Mahagi territory of the Democratic Republic of the Congo. Although this policy aims to streamline public finances and promote financial inclusion, the findings reveal a predominant "all-cash" phenomenon, characterized by the full withdrawal of salaries as soon as they are made available. Employing an inductive methodological approach and a survey of 160 public agents, the research demonstrates that the meagerness of income is the primary structural determinant of the lack of formal savings, as wages generally remain below the threshold of incompressible consumption. The analysis also highlights significant institutional and logistical barriers. A deep crisis of confidence in the banking system, fueled by liquidity risks and poor service quality, along with the geographical distance of bank branches, reinforces a strong preference for absolute liquidity. High transaction costs and operational failures ultimately reduce bank accounts to mere technical transit instruments. In conclusion, the study emphasizes that the effectiveness of banking as a lever for mobilizing local savings remains dependent on a substantial improvement in purchasing power and the strengthening of banking network reliability in rural areas.
subject: Articles
  topic: section
subject: Banking
  topic: keywords
subject: Savings
  topic: keywords
subject: Civil servants
  topic: keywords
subject: Financial inclusion
  topic: keywords
subject: Mahagi
  topic: keywords
subject: Democratic Republic of the Congo
  topic: keywords
creator: BITANGI BWATUNDA Delphin
creator: EGUDRA NYADRI Janvier
creator: RAMAZANI BIN SABITI RABITI Jean- Paul
creator: KITOKO LISOMBO Etienne
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-05-14
publication date: 2026-05-14
starting page: 8
ending page: 14
doi: 10.61841/nn-bma-12-2-40

BANCARISATION DE LA PAIE DES FONCTIONNAIRES DE L’ETAT ET CONSTITUTION DE L’EPARGNE EN TERRITOIRE DE MAHAGI, PROVINCE DE L’ITURI
type: item
description: This study examines the impact of salary banking (bancarization) on the formation of formal savings among civil servants in the Mahagi territory, Ituri province. Using an inductive approach and a survey conducted with 170 agents between 2023 and 2025, the research analyzes financial behaviors in response to institutional shifts in the public expenditure chain. The theoretical framework contrasts Classical, Keynesian, and Duesenberry’s relative income theories to identify the actual determinants of monetary reserves within a post-conflict and cross-border context. The findings reveal a generally favorable perception of the reform (60.59% satisfaction rate), primarily driven by the securing of salary flows (52.94%). However, the study highlights a structural paradox: while 59.41% of respondents acknowledge the positive influence of banking intermediation, savings remain a precarious residual governed by Keynesian principles. Indeed, 58.23% of agents identify income as the primary determinant, yet 74.12% consider their wages to be derisory. Furthermore, the inefficiency of credit interest rates and the perceived high cost of services hinder the transition from technical banking integration to genuine financial capital accumulation.
subject: Articles
  topic: section
subject: Bancarization
  topic: keywords
subject: Formal savings
  topic: keywords
subject: Civil servant
  topic: keywords
subject: Financial inclusion
  topic: keywords
subject: Mahagi.
  topic: keywords
creator: BITANGI BWATUNDA Delphin
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-05-14
publication date: 2026-05-14
starting page: 1
ending page: 7
doi: 10.61841/nn-bma-12-2-39

THE ROLE OF HUMAN RESOURCE MANAGEMENT STRATEGIES IN REDUCING DIGITAL BURNOUT IN HYBRID WORK ENVIRONMENTS: AN APPLIED STUDY ON INFORMATION TECHNOLOGY AND SOFTWARE COMPANIES IN IRAQ
type: item
description: The research aims to analysis role strategies resources humanity in limit from combustion Job digital have staff in companies technology Information and programming in Iraq within environments the job hybrids and they stand out importance the topic in shadow expansion Increasing in use technologies digital and systems the job on after, gesticulate result about her from pressures psychological and professional related intensively contact digital, and overlap border between life professional and the personality, and continuing in performance tasks outside times the job official . The research depends on curriculum descriptive analytical with the aim study reality combustion job digital analysis relationship evidence and between strategies resources humanity in companies technology Iraqi, and it was collection data from during questionnaire distributed on sample random components ( 130) employees they work in companies technology information and programming that it depends system the job hybrid in number from cities Iraqi . As well it happened analysis data using group from methods statistics, included averages calculation and deviations standardization and coefficient correlation pearson analysis the decline . Results search showed to rise level combustion Job digital have staff a result usage condenser for tools digital and the abundance meetings virtual and continuation communication electronic . As well it showed results presence relationship correlation and impact moral between strategies resources humanity and burning job digital, so contributes practices administrative the supporter, like flexibility in hours the job, and organization contact digital, and programs support psychological training on administration the time, in reduction levels fatigue digital and improving balance between the job and life . The finished search to that success environments the job hybrids requires adoption policies resources mankind flexible and clear focus on protection health psy…
subject: Articles
  topic: section
subject: Strategies resources humanity
  topic: keywords
subject: combustion job digital
  topic: keywords
subject: environments the job hybrids
  topic: keywords
subject: the job digital
  topic: keywords
subject: companies technology information Iraq
  topic: keywords
creator: Baqer Ali Balchat
rights: Copyright (c) 2026 Baqer Ali Balchat (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-06-17
publication date: 2026-06-17
starting page: 15
ending page: 33
doi: 10.61841/nn-bma-12-2-38

A SEVEN‑STEP OKR MODEL FOR STRATEGY EXECUTION: UNDERSTANDING THE COMPLEMENTARY ROLES OF KPIS AND OKRS
type: item
description: This paper explores the complementary relationship between Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) in driving strategy execution. It begins by addressing the differences between OKRs and KPIs, emphasizing their distinct purposes and methodologies. While KPIs monitor strategy execution, OKRs focus on achieving ambitious objectives. The paper highlights key contrasts, such as adaptability, transparency, and application in performance management. It introduces a seven-step OKR model that integrates both tools effectively, guiding organizations from strategy formulation to execution and monitoring. By combining KPIs and OKRs, organizations can balance operational stability with transformative progress for successful strategy execution.
subject: Articles
  topic: section
creator: Raymond Schut
rights: Copyright (c) 2026 Raymond Schut (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-03-30
publication date: 2026-03-30
starting page: 33
ending page: 36
doi: 10.61841/nn-bma-12-1-29

RECOURS ARBITRAL LORS DES CONTENTIEUX MINIERS ENTRE LES EXPLOITANTS ET LES CREUSEURS AUTOUR DE LA REPARTITION DES REVENUS DANS LA PROVINCE DE LA TSHOPO
type: item
description: This study investiguâtes the use of arbitration in mining disputes within the Tshopo province, specifically between industrial operators and artisanal miners of the Bamanga community concerning revenue sharing. It finds that the perceived legitimacy, fairness, and effectiveness of this mechanism are hindered in practice. Employing a qualitative methodology based on semi-structured interviews, the research identifies key impediments : weak formal institutionalization, the absence of local dispute resolution procédures, a lack of precise arbitration clauses, and limited community awareness of alternative conflict resolution methods. To address this situation, the analysis proposes an integrated operational model. It advocates for the inclusion of a dedicated chapter on local dispute settlement in provincial regulations and standard tender documents, the systematic integration of detailed arbitration clauses in cohabitation or subcontracting agreements, as well as the training of a pool of local arbitrators and community sensitization. The ultimate aim is to establish a sustainable framework, tailored to the local context, for the lasting resolution of mining conflicts.
subject: Articles
  topic: section
subject: Arbitral recourse / Arbitration
  topic: keywords
subject: Mining dispute / Mining litigation
  topic: keywords
subject: Mining
  topic: keywords
subject: Artisanal miner operato
  topic: keywords
subject: Revenue sharing / Distribution of revenues
  topic: keywords
creator: Boniface Ukumu Khot Ley Ujock
creator: Luvince Mbaya Tobo
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-01-14
publication date: 2026-01-14
starting page: 8
ending page: 15
doi: 10.61841/vqd06069

PERCEPTION DU ‘PARADIS FISCAL’ PAR LES ENTREPRISES COMMERCIALES A KISANGANI
type: item
description: This study aims to analyse the perception of the fiscal burden by Nande commercial enterprises in Kisangani, viewed by them as an excessive tax haven, and to understand the factors that lead to the adoption of tax avoidance strategies. A qualitative approach, supported primarily by semi-structured interviews, was employed to conduct this research. The findings reveal that the use of strict-sense tax havens remains marginal among micro-enterprises, which favour more informal and localised avoidance strategies. The study implies the need for a differentiated policy based on the size and sector of enterprises, a reform of the tax system to make it more equitable and efficient, and an active role in mediating between businesses and the tax administration to promote sound fiscal practices.
subject: Articles
  topic: section
subject: Perception
  topic: keywords
subject: Tax Haven
  topic: keywords
subject: Business Firm
  topic: keywords
creator: Boniface Ukumu Khot Ley Ujock
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-01-14
publication date: 2026-01-14
starting page: 1
ending page: 7
doi: 10.61841/m0r47291

THE EFFECT OF BRAND EXPERIENCE ON THE BRAND LOYALTY OF DINERS TO SMART HOTELS IN CHINA
type: item
description: The hotel industry remains highly competitive in the current unpredictable and globally interconnected economy. In an attempt to get a competitive advantage, hotels could consider using a novel branding strategy. How the hotel industry intends to integrate brand experience into its marketing strategies is a topic of much interest. Acknowledging the impact of the brand experience on customer retention, loyalty, and overall efficiency of hotels is essential as smart technologies enter the hospitality industry. In a quantitative study, 649 people from different parts of China were questioned. To improve hotel performance measures like room occupancy and profitability, smart hotels must provide great customer service by boosting customer satisfaction and loyalty. The research that has been conducted on the subject indicates that smart technologies will only be able to gain popularity if they are user-friendly, if they guarantee the safety of users' data and if they are capable of providing experiences that are tailored to each individual's tastes. The findings of the study brought attention to a number of difficulties, including problems with smart devices and the inability to meet the individual needs of some customers. The success of smart hotels in the future depends on how well they can improve the experience of their guests. Responding to informed customer input by keeping an ear to the ground could be important in reaching this objective which includes essentials like value, excellent service delivery and sustainability. Research conducted in Chinese businesses sheds insight into brand loyalty of diners and enhance the existing body of information about smart hotels. Hotel management may improve both the guest experience and the hotel's bottom line by using smart branding tactics and implementing suggested technological upgrades.
subject: Articles
  topic: section
subject: Brand Loyalty
  topic: keywords
subject: Smart Hotels
  topic: keywords
subject: Artificial Intelligence (AI)
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
subject: Brand Experience.
  topic: keywords
creator: Yu Jun
creator: Mrutyunjay Sisugoswami
creator: Debasish Das
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-31
publication date: 2025-12-31
starting page: 94
ending page: 99
doi: 10.61841/qrgcge56

BRAND EXPERIENCE ON DINERS’ BRAND LOYALTY IN CHINA’S SMART HOTELS
type: item
description: In today's volatile and globally interconnected market, the hotel industry is facing immense competition. To obtain a competitive advantage, hotels may adopt a completely new branding strategy. The integration of brand experience into marketing strategies has brought about a lot of interest in the hotel industry. With the rise of smart technology in the hospitality business, it is crucial to recognise the impact of brand experience on customer pleasure, commitment, and general hotel performance. Using a quantitative technique, the study surveyed 649 people from different parts of China. Hotel performance indicators like rate of occupancy and profitability are improved because of increased guest satisfaction and loyalty brought about by a pleasant brand experience. According to the research, smart technologies can only gain momentum if they are easy to use, secure users' personal information and provide tailored experiences that cater to individual tastes. However, the findings also provided insight into challenges that are already being experienced such as failures in smart devices and an inability to meet the particular needs of some customers. Smart hotels' future prosperity is contingent upon their capacity to improve the customer experience. Core issues like value, quality service delivery, and environmental responsibility are non-negotiable, and responding to educated consumer feedback through ear-to-the-ground listening might be crucial to achieving this goal. Studies carried out by the Chinese industry further develop prevailing smart hotel knowledge and highlight their brand experiences. The managers of hotels can benefit from strategic branding strategies and smart technology suggestions to enhance the guest experience and the hotel's financial performance.
subject: Articles
  topic: section
subject: Brand Experience
  topic: keywords
subject: Smart Hotels
  topic: keywords
subject: Customer Loyalty
  topic: keywords
subject: Artificial Intelligence (AI)
  topic: keywords
subject: Hospitality Industry.
  topic: keywords
creator: Yu Jun
creator: Mrutyunjay Sisugoswami
creator: Debasish Das
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-31
publication date: 2025-12-31
starting page: 88
ending page: 93
doi: 10.61841/w7zxw733

THE INTERCONNECTION BETWEEN CUSTOMER TRUST, CUSTOMER TRUST, AND BRAND LOYALTY AMONG CONSUMERS OF SMART HOTEL CHAINS IN FIRST-TIER CITIES IN CHINA
type: item
description: Customers of smart hotel chains in China's first-tier cities were the focus of this research, which sought to understand the relationships between trust, loyalty, and brand loyalty. The study's overarching goal was to deduce the extent to which technical developments in the hotel industry affected consumers' opinions, confidence, and devotion over the extended run. Using a combination of main and supplementary sources, a mixed-method design was implemented. Through the distribution of surveys to hotel clients in places including Beijing, Shanghai, Guangzhou, and Shenzhen, a total of 1,200 valid replies were collected. To find statistically substantial correlations between the variables, descriptive statistics, odds ratios, approaches were used to examine the data. The results showed that smart innovations, such as AI, mobile apps, and automated services, increased consumer happiness via effectiveness customisation, and ease of use. According to the survey takers, those digital rewards elevated their stay and solidified their faith in the hotel chains. The findings nevertheless show that social connection was still important to customers. Building trust and loyalty may be enhanced by personalised assistance, intercultural knowledge, and empathic worker relationships. Recurring guests and word-of-mouth recommendations showed both increased when customers had faith in the services. Research found that although technologies did increase operating effectiveness and consumer happiness, it had been the integration of technology with human interaction that really was effective in building trust and loyalty. The results shedding light on how hospitality management may stay ahead of the competition in China's fast-paced first-tier sectors.
subject: Articles
  topic: section
subject: Customer Trust
  topic: keywords
subject: Brand Loyalty
  topic: keywords
subject: Smart Hotels
  topic: keywords
subject: China
  topic: keywords
subject: Hospitality Management.
  topic: keywords
creator: Wang Hao
creator: Srikrishna Banerjee
creator: Sreemoy Kanti Das
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-31
publication date: 2025-12-31
starting page: 81
ending page: 87
doi: 10.61841/cadjpn63

THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE, CUSTOMER’S TRUST AND BRAND LOYALTY AMONG CUSTOMERS OF SMART HOTEL CHAINS IN CHINA’S FIRST -TIER CITIES
type: item
description: Amongst first-tier city dwellers in China, this research looked at smart hotel chain consumers to see how confidence, commitment to a brand, and customer experience relate to one another. Researchers set out to answer the question, " To what extent does longevity in the hotel industry depend on advances in technology, professional excellence, and customers impressions" in the context of a cutthroat industry. The evidence was gathered using a mixed-method technique, with 1,200 participants in Beijing, Shanghai, Guangzhou, and Shenzhen receiving organised surveys. The poll asked participants to rate several aspects of the experience they received on a five-point Likert scale and collected demographics data. Consumers placed significant importance on the ease, customisation, and effectiveness provided by sophisticated innovations such as machine learning, smart phones, and artificial intelligence (AI) tools, according to the results. Results showed that trust ratings became much higher after favourable consumer experiences, which subsequently effect made customers more loyal to the company. Because consumers generally inclined to stick with hotel companies, they believed to be trustworthy, secure, and open about how companies used technology, trust has been identified as a key intermediary in this relationship. While smart technology did increase organisational in operations and client fulfilment, the research also showed that individual engagement and excellent excellence were still very important in creating lasting impressions. Based on those conclusions, it seems that advancements in technology lack the primary factors influencing loyalty among consumers in smart hotels; attachments and culturally sensitivities also play a role. Hotel proprietors in China's smart hotel business must strike a balance between technological innovations and personalised hotel initiatives if they want to remain relevant in the long run, according to the analysis's conceptual and pragmat…
subject: Articles
  topic: section
subject: Customer experience
  topic: keywords
subject: Trust
  topic: keywords
subject: Brand loyalty
  topic: keywords
subject: Smart hotels
  topic: keywords
subject: China
  topic: keywords
subject: Hospitality management.
  topic: keywords
creator: Wang Hao
creator: Srikrishna Banerjee
creator: Sreemoy Kanti Das
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-31
publication date: 2025-12-31
starting page: 74
ending page: 80
doi: 10.61841/ytrp7750

DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT AND ITS EFFECTS ON EMPLOYEE ENGAGEMENT: A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND MALAYSIA
type: item
description: This study examined how the digital revolution in human resource management affected employee engagement in China and Malaysia. This study examined how technological advances like artificial intelligence, big data, and cloud computing have affected human resource practices, motivation, and performance across cultures. A quantitative research method was used to collect the data. Questionnaires were sent to 850 people. The study was ended after assessing 778 valid responses using SPSS 25. Statisticians used methods like ANOVA and factor analysis to look at how the variables were related to each other. Digital technology made things more open, easier to talk about, and more efficient. The results demonstrated a clear link between digital transformation and human resource management. Digital human resource management made China more accountable and productive, but it faced resistance at first because people were worried about data privacy and rigid organisational structures. Malaysia's shift promoted flexibility, inclusion, and collaboration via cloud computing and participatory management. Cultural values shaped employee reactions to technical advancements. The adoption of digital transformation significantly influenced employee involvement in both nations; nevertheless, the success of this transition depended on cultural adaptation, leadership support, and ongoing training. The study's findings indicated that the transition of digital human resource management was not merely a technological progress but also a cultural and managerial evolution necessitating a balance between innovation and human needs. These observations had significant implications for multinational businesses aiming to formulate culturally attuned and sustainable digital human resource strategies.
subject: Articles
  topic: section
subject: Digital transformation
  topic: keywords
subject: Human resource management
  topic: keywords
subject: Employee engagement
  topic: keywords
subject: Artificial intelligence
  topic: keywords
subject: Cloud computing
  topic: keywords
creator: Fan Wenxue
creator: Sreemoy Kanti Das
creator: Mrutyunjay Sisugoswami
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-31
publication date: 2025-12-31
starting page: 66
ending page: 73
doi: 10.61841/aj5te950

THE BEHAVIOR OF THE ACTORS OF ELECTRONIC PAYMENT SYSTEMS USING BANK CARD AND MOBILE WALLET: THE CASE OF WEST AFRICA ECONOMIC AND MONETARY UNION (WAEMU)
type: item
description: The traditional microeconomic analysis of the behavior of direct actors (customer, merchant) and incidentally indirect actors (banks and mobile money operators) in West Africa Economic and Monetary Union (WAEMU) bank card and mobile money payment systems over the period 2019-2023, informs that the adoption of mobile money in the WAEMU is supported by a favorable equilibrium for the customer, thanks to a strong network effect and a low risk of fraud, despite a higher cost. As for the merchant, he bears a negative net charge on both payment methods, but less with mobile money, which can influence his preferences. The application of game theory to the WAEMU context shows that market equilibrium favors the adoption and acceptance of mobile money by customers and merchants, while the bank card remains a minority. In doing so, it suggests improving financial education and success rate around the bank card, reducing fees for merchants on mobile money, and continuing to watch over fraud to maintain overall trust in both systems.
subject: Articles
  topic: section
subject: Electronic payment system
  topic: keywords
subject: bank card
  topic: keywords
subject: mobile money
  topic: keywords
subject: network externalities
  topic: keywords
subject: adoption rate
  topic: keywords
subject: customer
  topic: keywords
subject: merchant
  topic: keywords
subject: market equilibrium
  topic: keywords
subject: strategic game
  topic: keywords
subject: financial education
  topic: keywords
creator: Kengne Assomo Aubin Martial
rights: Copyright (c) 2026 Kengne Assomo Aubin Martial (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-02-24
publication date: 2026-02-24
starting page: 24
ending page: 32
doi: 10.61841/nn-bma-12-1-13

EFFECT OF CREDIT POLICIES ON AGRICULTURAL PRODUCTION IN NIGERIA (1980 - 2022)
type: item
description: The purpose of study is to analyze the effect of credit policies on agricultural production in Nigeria. The study examined the effect of deposit money bank credit, government credit, agricultural credit and interest rate on agricultural production in Nigeria. Ex-post facto research method was used to explore the relationship between credit policies and agricultural production in Nigeria. The data used was sourced from Central Bank of Nigeria Statistical Bulletin and other secondary sources from 1980 to 2022. The study employs Augmented Dickey-Fuller unit root (ADF), Johansen co-integration test and Vector Error Correction Model (ECM) as method of data analysis. The findings reveal notable patterns in the dynamics of credit and agricultural production. Agricultural production (β = 1.000000) exhibits a strong positive long-term relationship with itself, suggesting persistent influences on future agricultural production based on historical values. Bank credit (β = 0.135818), to agriculture is identified to have a significant positive long-term relationship, gradually building over time. Conversely, credit by the government (β = -146.7930), though negatively related in the long run, lacks statistical significance, indicating a less well-defined influence. The agricultural credit guarantee fund scheme (β = 0.700015) demonstrates a significant positive long-term relationship, implying its potential to boost agricultural production. However, interest rates (β = -39543.53), while showing a negative relationship, were statistically insignificant in the long run, indicating a need for further investigation into their impact on agricultural production. It is concluded that bank credit and agricultural credit guarantee fund scheme positively have long-term significant effect on agricultural production. It is recommended among others that bank should implement proactive bank credit policies that support gradual and sustainable increases in credit to the agricultural sector. This…
subject: Articles
  topic: section
creator: Elizabeth Ogbu
creator: Ali Ocholi
creator: Zacharias Ternenge Nyiatagher
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-16
publication date: 2025-12-16
starting page: 53
ending page: 65
doi: 10.61841/p3729821

EFFECT OF ENVIRONMENTAL SCANNING ON PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN MAKURDI METROPOLIS, BENUE STATE NIGERIA
type: item
description: The study examined the effect of environmental scanning on performance of Small and Medium Enterprises in Makurdi Metropolis, Benue State, Nigeria. The population consisted of 502 SMEs, and a sample of 223 SMEs was selected using simple random sampling. Data were collected through a structured questionnaire, with reliability confirmed through Cronbach's Alpha values ranging from 0.797 to 0.863. Logit regression analysis was applied to evaluate the effects of environmental scanning. The results indicated that political and legal scanning (PLS) positively influenced market share with an odds ratio of 3.645, but had a weak, statistically insignificant relationship with sales growth (Exp(B) = 0.736). Competitive scanning (CPS) had a minor positive effect on market share (Exp(B) = 1.128) but a significant negative impact on sales growth (Exp(B) = 0.177). Technology scanning (TCS) showed a positive and significant relationship with market share (Exp(B) = 2.738) and a moderate positive effect on sales growth (Exp(B) = 1.383). Societal scanning (SOS) had a significant positive relationship with sales growth (Exp(B) = 5.216) but no significant effect on market share (Exp(B) = 0.922). The study concludes that while political, legal, and technological scanning are important for improving market share and sales growth, societal scanning contributes more significantly to sales growth than to market share. It recommends integrating technological and societal insights into strategies, minimizing overemphasis on competitors, and investing in managerial training for better strategic decision-making.
subject: Articles
  topic: section
subject: Environmental Scanning
  topic: keywords
subject: Small and Medium Enterprises (SMEs)
  topic: keywords
subject: Market Share
  topic: keywords
subject: Sales Growth
  topic: keywords
subject: Logit Regression Analysis
  topic: keywords
creator: Adamu Garba
creator: Yakubu Musa
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-12-16
publication date: 2025-12-16
starting page: 34
ending page: 52
doi: 10.61841/jbrkgn22

THE IMPACT OF JSON-LD METADATA ON CHATGPT VISIBILITY
type: item
description: Purpose: This study examines whether implementing structured metadata (JSON-LD Schema.org markup) on websites can improve a business’s visibility in ChatGPT responses. We focus on real estate agencies as a case study, analyzing which site attributes correlate with an agency being “known” or referenced by ChatGPT. Methods: We gathered public data on 1,508 real estate agents in Germany and identified which of these agents ChatGPT could provide information about (indicating ChatGPT visibility). For each agent’s website, we recorded the presence of Schema.org metadata (FAQPage, Organization, Product schemas), as well as SEO/technical factors like mobile optimization, robots.txt, sitemap, headings usage, image alt-text, internal links, and page load speed. A logistic regression was used to determine which factors significantly predict ChatGPT visibility, controlling for other variables. Results: Agents whose websites included FAQPage schema markup were far more likely to be visible on ChatGPT (6.2% of visible agents had FAQ schema vs. only 0.8% of non-visible; p = 0.002). Presence of Product schema (e.g. schema for listings or services) also strongly correlated with visibility (17.2% vs 1.8%; p < 0.001). Key technical SEO features were likewise more common among ChatGPT-visible agents: nearly all had mobile-friendly sites (99.0% vs 88.8% of non-visible; p < 0.001) and a robots.txt file (92.3% vs 80.6%; p < 0.001). Visible agents’ sites were more likely to use structured headings (94.7% had an h2 tags vs 74.4% of non-visible; 86.6% had an h3 tags vs 61.4% of non-visible; p < 0.001), and their pages loaded faster on average (418 ms vs 623 ms; p = 0.014). A multivariate logistic regression confirmed FAQPage schema as the strongest positive predictor of ChatGPT visibility (odds ratio ≈ 13, p < 0.001), followed by Product schema (OR ≈ 4, p < 0.001). Other significant factors included mobile optimization (OR ≈ 5.2, p = 0.026), presence of a robots.txt (OR ≈ 3.4, p < 0.001), an…
subject: Articles
  topic: section
subject: ChatGPT
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: GEO
  topic: keywords
subject: Generative Engine Optimization
  topic: keywords
subject: online marketing
  topic: keywords
creator: Peter Schanbacher
rights: Copyright (c) 2026 Peter Schanbacher (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2026-01-29
publication date: 2026-01-29
starting page: 16
ending page: 23
doi: 10.61841/xt3he524

CORPORATE SOCIAL RESPONSIBILITY AND SOCIO-ECONOMIC DEVELOPMENT OF DELTA STATE, NIGERIA
type: item
description: The study examines corporate social responsibility and socio-economic development of Delta State. Primary data were used for the study and they were drawn from a population of 142,869 and a sample of 399 respondents. Questionnaire was used as an instrument of data collection. Descriptive statistics was used to analyze the demographic characteristics of the respondents and other descriptive data. Multiple regression analysis was used to establish the effect of the independent variable of the study on the dependent variables. The data analysis for the study was done with the aid of SPSS (Statistical Package for Social Sciences). The findings of the study were that a positive relationship exist between Corporate Social Responsibility and Standard of Living and the relationship is statistically significant (p<0.05) and in line with a priori expectation. A positive relationship exist between Corporate Social Responsibility and Access to Education and the relationship is statistically significant (p<0.05) and in line with a priori expectation. A negative relationship exists between Corporate Social Responsibility and Life Expectancy and the relationship is not statistically significant (p>0.05) and not in line with a priori expectation. A positive relationship exist between Corporate Social Responsibility (CSR) and level of Employment and the relationship is statistically significant (p<0.05) and in line with a priori expectation. It was concluded that business organizations operate in given environment characterized by dynamism, complexity and uncertainty. The level of employment provided by the company in the study area is not very high, hence there is need that management of the company pay a good attention on the impact adequate job provision will have on the lives of the people in the study area.
subject: Articles
  topic: section
subject: Corporate Social Responsibility
  topic: keywords
subject: Socio-economic Development
  topic: keywords
subject: Standard of Living
  topic: keywords
subject: Employment and Education Delta State, Nigeria
  topic: keywords
creator: Daniel Ediri Emuovhe
creator: Fidelis Aondoseer Ayatse
creator: Monica Esiebugie Umogbai
rights: Copyright (c) 2025 Daniel Ediri Emuovhe, Fidelis Aondoseer Ayatse, Monica Esiebugie Umogbai (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-11-14
publication date: 2025-11-14
starting page: 21
ending page: 33
doi: 10.61841/36ewqq62

DETERMINANTS OF BUYING BEHAVIOUR OF CONSUMERS FOR AGRI-FOOD PRODUCTS IN FCT ABUJA
type: item
description: This study assessed the determinants of consumer buying behaviour for agri-food products in the Federal Capital Territory (FCT), Abuja, using a quantitative research design. The population comprised households across six area councils of the FCT, with a sample of 101 households selected through random sampling. A structured questionnaire was used for data collection, and both content and construct validity were established through expert review and factor analysis (KMO = 0.945, Bartlett’s χ² = 9.610, p < 0.001). Reliability was confirmed with Cronbach’s Alpha coefficients ranging from 0.764 to 0.896, and an overall alpha of 0.851, indicating strong internal consistency. Binary logistic regression was employed for data analysis. The model achieved a good fit, with Nagelkerke R² = 0.753, explaining 75.3% of the variance in consumer buying behaviour. Results revealed that cultural and social influence (B = –0.087, p = 0.691) and economic factors (B = 0.059, p = 0.801) had insignificant effects. Conversely, technological and information access showed a strong positive influence (B = 1.652, p = 0.000; Exp(B) = 5.216), while marketplace preference exhibited a significant negative effect (B = –1.733, p = 0.002; Exp(B) = 0.177). The study concludes that consumer decisions are shaped more by technology and marketplace conditions than by cultural or economic factors. It recommends investing in digital infrastructure and e-commerce systems, strengthening information dissemination, and modernizing traditional markets to improve consumer satisfaction and patronage.
subject: Articles
  topic: section
subject: Buying behaviour
  topic: keywords
subject: agri-food products
  topic: keywords
subject: consumer choice
  topic: keywords
subject: technology
  topic: keywords
subject: marketplace preference
  topic: keywords
creator: INYOMMOM Aperaga Enoch
creator: PAWA Sewuese Scholastica
rights: Copyright (c) 2025 INYOMMOM Aperaga Enoch, PAWA Sewuese Scholastica (Author) https://creativecommons.org/licenses/by/4.0/deed.en
date: 2025-11-14
publication date: 2025-11-14
starting page: 9
ending page: 20
doi: 10.61841/t8e0fb72