A SEVEN‑STEP OKR MODEL FOR STRATEGY EXECUTION: UNDERSTANDING THE COMPLEMENTARY ROLES OF KPIS AND OKRS

Authors

  • Raymond Schut MSc EMFC Author

DOI:

https://doi.org/10.61841/nn-bma-12-1-29

Abstract

This paper explores the complementary relationship between Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) in driving strategy execution. It begins by addressing the differences between OKRs and KPIs, emphasizing their distinct purposes and methodologies. While KPIs monitor strategy execution, OKRs focus on achieving ambitious objectives. The paper highlights key contrasts, such as adaptability, transparency, and application in performance management. It introduces a seven-step OKR model that integrates both tools effectively, guiding organizations from strategy formulation to execution and monitoring. By combining KPIs and OKRs, organizations can balance operational stability with transformative progress for successful strategy execution.

References

1. Doerr, J. (2018). Measure what matters. Penguin Random House UK.

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3. Gray, D. (2019). Objectives & Key Results (OKR) Leadership. Franklin, TN: Gray Publications.

4. Kuznezov, W. (2024). Mastering OKRs and KPIs for organizational excellence. Ahrensburg: tredition GmbH.

5. Lamorte, B. (2022). The OKRs field book. New Jersey: John Wiley & Sons, Inc.

6. Niven, P., & Lamorte, B. (2016). Objectives and Key Results. Driving focus, alignment, and engagement with OKRs. New Jersey: John Wiley & Sons, Inc.

7. Parameter, D. (2015). Key performance indicators: developing, implementing, and using winning KPIs. New Jersey: John Wiley & Sons.

8. Setiawan, I., & Purba, H. (2020). Systematic Literature Review of Key Performance Indicators (KPIs) Implementation. Journal of Industrial Engineering and Management, 200-208.

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Published

2026-03-30

Issue

Vol. 12 No. 1 (2026): Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544)

Section

Articles

License

Copyright (c) 2026 Raymond Schut (Author)

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How to Cite

Schut, R. (2026). A SEVEN‑STEP OKR MODEL FOR STRATEGY EXECUTION: UNDERSTANDING THE COMPLEMENTARY ROLES OF KPIS AND OKRS. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), 12(1), 33-36. https://doi.org/10.61841/nn-bma-12-1-29