Vol. 11 No. 5 (2025): Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544)

Articles

• DETERMINANTS OF BUYING BEHAVIOUR OF CONSUMERS FOR AGRI-FOOD PRODUCTS IN FCT ABUJA

  INYOMMOM Aperaga Enoch, PAWA Sewuese Scholastica (Author)

  9-20

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• CORPORATE SOCIAL RESPONSIBILITY AND SOCIO-ECONOMIC DEVELOPMENT OF DELTA STATE, NIGERIA

  Daniel Ediri Emuovhe, Fidelis Aondoseer Ayatse, Monica Esiebugie Umogbai (Author)

  21-33

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• EFFECT OF ENVIRONMENTAL SCANNING ON PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN MAKURDI METROPOLIS, BENUE STATE NIGERIA

  Adamu Garba, Yakubu Musa (Author)

  34-52

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• THE EFFECT OF BRAND EXPERIENCE ON THE BRAND LOYALTY OF DINERS TO SMART HOTELS IN CHINA

  Yu Jun, Mrutyunjay Sisugoswami, Debasish Das (Author)

  94-99

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• EFFECT OF CREDIT POLICIES ON AGRICULTURAL PRODUCTION IN NIGERIA (1980 - 2022)

  Elizabeth Ogbu, Ali Ocholi, Zacharias Ternenge Nyiatagher (Author)

  53-65

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• DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT AND ITS EFFECTS ON EMPLOYEE ENGAGEMENT: A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND MALAYSIA

  Fan Wenxue, Sreemoy Kanti Das, Mrutyunjay Sisugoswami (Author)

  66-73

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• THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE, CUSTOMER’S TRUST AND BRAND LOYALTY AMONG CUSTOMERS OF SMART HOTEL CHAINS IN CHINA’S FIRST -TIER CITIES

  Wang Hao, Srikrishna Banerjee, Sreemoy Kanti Das (Author)

  74-80

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• THE INTERCONNECTION BETWEEN CUSTOMER TRUST, CUSTOMER TRUST, AND BRAND LOYALTY AMONG CONSUMERS OF SMART HOTEL CHAINS IN FIRST-TIER CITIES IN CHINA

  Wang Hao, Srikrishna Banerjee, Sreemoy Kanti Das (Author)

  81-87

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• BRAND EXPERIENCE ON DINERS’ BRAND LOYALTY IN CHINA’S SMART HOTELS

  Yu Jun, Mrutyunjay Sisugoswami, Debasish Das (Author)

  88-93

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